The New Vintage.

Trend alert: Vintage is hot.  And not just in Amsterdam.  A recent trip to Antwerp and Paris proved several new vintage boutiques, and in Geneva (or so I read), vintage is also a hot topic.  Vintage of course made its debut in clothing & jewelry, but lately has become prominent in photography, restaurants, hair styles, hotel design, furniture, weddings and more.

What could be the reason for this sudden fascination with all things old?  Is it the downtrodden economy forcing our wallets to go secondhand?  Is it the frequent time spent glued to our mobiles, tablets, and laptops that makes us yearn for a simpler time?  Is it TV shows like Mad Men, Boardwalk Empire, and Pam Am, that glamorize “the old days”?  Whatever the reason, vintage was all over the latest travel magazine I read, seen in friend’s wedding themes, and is especially noticeable in European retail.

Where once shiny, new stores stood, now are vintage boutiques filled with oriental rugs, love seats, old photographs, and quirky (in a good way) owners.  All this “old” poses the question: Is it actually more cool now to own something already used with a story behind it (Jackie Kennedy inspired sunglasses, or a vintage bureau for example), as opposed to purchasing a brand new coffee table, or a shiny pair of stilettos?  It all depends on personal taste and preference, but in my view, it looks as though the trendy public is leaning towards nostalgia when making home and clothing purchases, rather than brand-spanking-new-luxury goods.

I’m not a trend analyst or anything, but I’m predicting we’ll see more of this in the coming months and years:

Happy vintage shopping! xx Helen Anne


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